The success of Gorjuss

The success of Gorjuss

Santoro and Jugavi begins to work together and this brings you for sure a lot of great collections, with the well-known Gorjuss license in first place.

Santoro was founded in 1985 by art directors Meera & Lucio Santoro, from their studio just off Carnaby Street, and the secret of its success, according to its own founders, is that:

The core idea behind Santoro is simply to create beautiful things.

We start off by creating truly unique collections –fusing our love of art with our flair of fashion.

Rather than making products we create an abundance of precious things to collect, enjoy and treasure.

Their vision has led them to create a multitude of different designs, to be recognized in a large number of countries and to receive dozens of awards for their work. One of those designs that has made them famous around the world has been the Gorjuss dolls.

Gorjuss license arrives to Spain in 2009 and in a few years it has spread to a multitude of products that can be found in a lot of establishments and points of sale. Numbers talk for themselves to showing the enormous success of their image:

  • 30,000 points of sale in 90 different countries
  • More than 8,000,000 Gorjuss products sold in 2016 (127 millions of USD)
  • 35% growth over the previous year
  • More than 4,000 references put in the market and a lot more planned for 2017 and 2018

In Jugavi we are aware that Gorjuss licenses are synonymous of sales and have the acceptance of public (both young and adult) so we hope that the collections we are going to present during 2018 will have the same success.


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