We give you some data about Disney licenses and the enormous interest that they raise among the public worldwide. Jugavi has already developed product for some of them while you will see the rest during 2015.
Cinderella real action movie
On our Facebook we advance you the first official trailer for the new Disney film where the popular character of Cinderella is recreated in a real action movie. We already see that the film raised much interest around the world, with more than 4.2 million views on YouTube and 33 million on Facebook in the first 24 hours after Disney presents the video. Quite a record!
The film features a cast of famous and well known actors to the general public: Oscar winner Cate Blanchett (“Blue Jasmine”, “Elizabeth”), Lily James (“Downton Abbey”), Richard Madden (“Game of Thrones”) and Helena Bonham-Carter, Oscar nominated (“The King’s Speech”, “Alice in Wonderland”). It is directed by Kenneth Branagh, nominated for Oscar Academy Awards (“Thor”, “Hamlet”) and produced by Simon Kinberg (“X-Men: Days of Future Past”, “Elysium”), Allison Shearmur (“The Hunger Games: Catching Fire “) and David Barron (” Harry Potter and the Deathly Hallows “). The screenplay is written by Chris Weitz (“About a Boy”, “The Golden Compass”).
This other Disney phenomenon comes from Japan where it has already been a success. It all started with an addictive mobile application. Since the launch of the app on November 28th, Tsum Tsum in Spain achieved an average of 5,000 downloads per day. In addition it is being supported with a campaign on Disney Channel and disney.es, it is also present in the Violetta tour by Spain and from January 7th has a collection of stuffed animals.
As in the case of Cinderella, over the coming months you will know the collections that we are preparing with these cute characters.
The force awakens
It has already become the most awaited film for 2015 (even the release will not arrive until December 18th) as we can see by the spectacular reception of the teaser trailer, with over 44 million views on YouTube in just 4 days.
It was issued in Spanish television with an audience of nearly 7 million people.
The Star Wars product sales growth during the month of December by 30% over the same month last year.
After so many years the universe of The Force remains a guarantee of success and Jugavi bet on it.
After more than a year since the release of this film seems that nothing else can be told about it, but Frozen keeps breaking records, being the franchise that has sold more in Spain at Christmas (over 3.8€ million during the month of December).
Disney prepared a short, Frozen Fever, which may be seen in cinemas with the film Cinderella in March of 2015, so it seems that this year the fever with the products from Ice Kingdom will continue.
The Spanish children still love the wall-climber, achieving great audiences with the two Spiderman emissions on Disney Channel during the event “Big Heroes”.
He is a leading character among children between 4-12 years and the sales of Spiderman products grew by 56% in December compared to the same month of last year.
In November Marvel audiences in children between 4 and 12 years reached 17.8% (3.3 points above the average of the channel).
Both series (Ultimate Spider-Man and Avengers Assemble) have already contacted 3.7 million people.
Also this year comes the second part of the movie The Avengers: Age of Ultron, that has raised great expectations and in the next years will arrive the third part of the new series of The Amazing Spiderman movies, so we have heroes for a while.