Spielwarenmesse 2015 impressions

Spielwarenmesse 2015 impressions

Logo_ToyCityOne more year Jugavi was present as an exhibitor at the Spielwarenmesse, the Toy Fair held in Nuremberg and where not only toys are presented, also other products for children and from the world of licenses that we can offer are available.

HallThe toy world knows that the widest, most creative product offering is to be seen at the Spielwarenmesse, thus the number of international buyers at this year’s trade fair rose to 58 percent. Around 72,000 trade visitors (2014: 75,888) worked their way through the innovative products presented in Nuremberg by the industry. In Nuremberg they encountered a record-beating offering by a total of 2,857 manufacturers (2014: 2,748) from 67 countries that presented present one million products.

Spielwarenmesse fulfils its pivotal role between makers and retailers with bravura. After all, 35.1 percent (2014: 32.1 percent) of buyers attend no other fair. 78.3 percent (2014: 68.7 percent) of trade visitors rated the benefits of attending the fair as very high or high. And 78 percent (2014: 77.3 percent) were extremely happy with the overall impression of the fair. This feeling is shared by 81 percent (2014: 81.1 percent) of exhibitors.

The new lifestyle and trend article offering, when the products of Jugavi can be included, meets a growing demand. In fact in the attached video, with the most important images of the event, you can see that some of the most prominent figures are from licenses that we can offer: Frozen, Cinderella and other Disney Princesses, Star Wars characters or Marvel superheroes among others:

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