Last Friday, October 9th, was the premiere of Descendants film on Disney Channel Spain with an excellent audience data. Jugavi’s collections based on the characters of the film are now available in the new Winter 2015 catalog.
According to data from Disney, The Descendants was the Disney Channel original movie most seen since 2011 and the 5th in its entire history, reaching more than 4 million viewers during the broadcasts on its first weekend. The day of the premiere got a 44% share of screen in the segment of girls between 4 and 12 years old and was leader of its strip in all the repetitions during its broadcast (among children of 4-12 years).
Another fact that reflects the repercussion of this new movie Disney is the support in social networks with 7.8 million videos seen in Spain, the channel DisneyMusicVEVO on YouTube already records more than 200 million views of music videos (in English).
Hopefully the products we have developed with this new Disney franchise will add to the success that is reaching the film.